The reason why I wrote this article today is because I have been asked more than once whether I chose to do Google SEO or Google Ads (sem) when I started an independent foreign trade website, so I would like to share some of my personal insights with you today.
First introduce what SEO and SEM are, and then compare the advantages and disadvantages, you will know how to choose.
What is SEO:
Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by improving the visibility of a website or web page among web search engine users. “SEO” refers to improving unpaid results (known as “organic” or “organic” results), excluding direct traffic and buying paid placement.
What SEM:
Search Engine Marketing (SEM) is a form of Internet marketing that primarily uses paid advertising to increase a website’s visibility in Search Engine Results Pages (SERPs),[1] SEM may include Search Engine Optimization (SEO), the adjustment or re-engineering of Write website content and website architecture to achieve higher rankings in search engine results pages, thereby increasing pay-per-click (PPC) listings.
The above content introduces what is Google SEO and SEM, and then analyzes the advantages and disadvantages of both.
Advantages of Google SEO:
1. High threshold
Why do you say that a high threshold is an advantage? In fact, many people still do not realize how to open the gap with their peers through Google SEO. First of all, SEO is a test of a person’s or even a company’s collaboration ability. seo, but many companies haven’t realized it yet, and some can’t do it even if they realize it, because there are no professionals in this area, so if the company happens to have personnel in this area and take action, it can open the gap with its peers
2. Low cost
Compared with sem, seo costs less money, because as long as seo is done well, many long-tail keywords will rank on the first page of Google. Even if you don’t advertise, you will have a lot of exposure opportunities and keyword rankings. Money is effective without money.
Disadvantages of Google SEO:
1. The effect is slow and the cycle is long
Anyone who has done or knows about seo knows that seo takes time to accumulate, unlike ads that are effective the day they are put on the shelves, and seo may take 1-3 months or longer to see results.
2. High professional requirements and high trial and error costs
Seo involves many links such as website structure, url, keyword research, content, user experience, etc., so it requires relatively high professional skills of relevant personnel; and the data does not have results immediately, it may take several months to receive data feedback, so try The error cycle is long and the cost is relatively high.
Advantages of Google SEM:
1. Quick effect and short cycle
Deploying Google Ads in the first minute of the online promotion plan, there will be rankings and even customer consultation in the next minute, so it takes a short time and sees the effect, which is exactly the advantage that seo does not have.
2. Relatively low professional requirements and low trial and error costs
Compared with seo, Google ads mainly involve content writing and image material production. Compared with seo, the structure, code, content, user experience and other contents are much simpler. Moreover, if the ads are put out today, there may be data feedback tomorrow, and targeted marketing can be carried out. Adjustment.
Disadvantages of Google SEM:
1. High cost
Why is the cost of SEM high? Because this method costs money every day. If you don’t spend money for one day, it will be ineffective, and it will be difficult for others to find you. If you do a good job in SEO, it will basically stabilize on the first page of Google. For example, if you place an ad from 9:00 am to 6:00 pm, your information will not be exposed to users except during this time period.
In fact, the SEO of a website is equivalent to the foundation of a building, and the SEM is the superstructure of the building. It is best to do both SEO and SEM to have better results. If you only do SEO well and SEM is not done well, the traffic may be low or slow; if you only do SEM well and website SEO is not done well, users will not be able to find the information they want when they enter the website, then you will not be able to retain users, advertising Fees are wasted.
I hope the above content can be helpful to users who are still struggling to do Google SEO or SEM as an independent foreign trade station.